Harropian Books

[Swimsuit Map] Oregon Map w. Large Jantzen Diving Girl Logo

Jantzen Knitting Mills [logo] / Oregon State Motor Association [map]

Portland, OR: Oregon State Motor Association, 1924. Map. A scarce, commercial cartoon logo-illustrated road map, titled "Official Highway Map State of Oregon Showing Paved Roads and Unpaved Roads and Transcontinental Map". The large map has '1924' printed at end of title. "Jantzen first used its slogan, "The suit that changed bathing to swimming," in an advertising campaign in 1923. The Diving Girl began appearing on swimsuits and as decals that showed up on automobile windshields across the country. In 1924, the registrar of motor vehicles in Boston determined that the silhouette of a bathing girl was too distracting and banned the decals from cars in the interest of safety. By the end of the decade, the Diving Girl had become an international symbol, now without her cap and stockings. The image is still part of the Jantzen logo, making the Diving Girl one of the longest-lived apparel icons in advertising history." Oregon Encyclopedia & Jantzen dot com. Red Diving Girl map w. copyright date of "1923" printed near lower edge of her suit. Large unfolded map measures 18.25 x 24 inches wide, Diving Girl map measures 12 x 18 inches wide, both folding into a 9 x 4 inches wide pocket brochure w. six panels of period ads on verso. A fine copy w. a touch of soil and insignificant wear to edges. Fine. Item #5603

Printed by F.C. Stettler Mfg. Co. Portland Oregon.

Price: $250.00 CAD  other currencies