Trademarks: Their Creation, Psychology and Perception
London: Longman, (1974). First Edition, First Printing. Hardcover. Light blue cloth over boards, title stamped in gilt onto spine, 8vo, pp. xvi, 496, illustrations, charts and tables throughout. Volume with two small brown spots to upper board, else about fine. DJ with rubbing and light edgewear, three short closed tears and some ink stains to front panel. Near Fine / Very Good. Item #694
ISBN: 0582440084
A vast study/collection of trade and device-marks from around the world which discusses their creation and the resultant impacts they can have on our perception.
Price: $75.00 CAD other currencies
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