Item #4380 [Mid-Century Modern] 1936 - Authentic Style Book of Modern Furniture. Inc. w. Herman Miller, Gilbert Rohde.
[Mid-Century Modern] 1936 - Authentic Style Book of Modern Furniture

[Mid-Century Modern] 1936 - Authentic Style Book of Modern Furniture

Zeeland, Michigan: Herman Miller, Inc., [1936]. Designs by Gilbert Rohde. Paperback. Rare and early “modern" style catalogue, written to sell and help explain the use and function of Modern Furniture styles in the 1930's. The 1936 publication date is not stated, but the ad for clocks on the back cover has "Made by the Herman Miller Clock Co." The company changed it's name to the "Howard Miller Clock Company" in 1937 after the clock company was turned over to Howard Miller (Herman Miller's brother-in-law) so in any event, no later than 1937. The 1936 publication date is corroborated by the single copy of this catalogue found by OCLC, that being held by The Henry Ford - Benson Ford Research Center (of American Innovation) in Dearborn, MI. Saddle stapled wraps, 4to (11 inches tall), pp. 20, illustrated throughout w. B&W photo reproductions of furniture (giving dimensions & materials), lamps and clocks, includes line drawings of suggested layouts demonstrating the "Modern" vs "Not Modern" styles. Volume w. light soil and wear, a crease to upper corner, else clean and unmarked. Near Fine. Item #4380

This company literally wrote the book on mid-century modern. From the introductory "How Can We Tell?" section "Today we have a new school of design, as solidly grounded in contemporary culture as any that has gone before. This new style was established in this country through the efforts of a very small group of men. Through years of discouragement they persisted in following one idea without deviation... Foremost among these men stands Gilbert Rohde. His contribution has received recognition the world over. The Herman Miller furniture company was among the very few manufacturers who sponsored 'designer designed' modern furniture - - at a time when everyone said modern was dead forever." Furniture designs by Gilbert Rohde / Herman Miller, are still sought after today.

Price: $750.00 CAD  other currencies

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